To run a successful business you must have a way or ways to make people know about your services or products.
In the early days or in the set up, your concentration should be more in public relations, sales promotions and personal selling than on advertising. To get results from your advertisement follow the following guidelines;
1) Know your objectives- ask yourself what you intend to achieve with your advertisement before launching out.
2) Remember advertising is salesmanship in print and the more you tell the more you sell.
3) Ensure your promotional efforts are measurable .
4) Remember specifics sell, for instance 29 is more believable than 30.
5) Use a headline that flags your reader down based on who they are or what their interests are
6) Identify with their problem or need, for example “being a caretaker is emotionally draining. It is almost a 24/7—”.
7) Hint at a solution, for example “now there is an easy way to—”.
8) Explain how you are going to solve their problem, for example, “at ABC we have —”.
9) Show them proof by giving specific results, when mentioning testimonials and mentioning a guarantee.
10) Articulate your point of difference or what sets you apart from your competitors. Shout it out from the rooftops, for example, “multicultural based—-” .
11) Offer free information like a catalogue. Describe the free information and why it is useful.
Read more: http://bizcovering.com/marketing-and-advertising/20-ways-to-successfully-advertise-your-products-or-services/#ixzz1QQ3jkDgo
In the early days or in the set up, your concentration should be more in public relations, sales promotions and personal selling than on advertising. To get results from your advertisement follow the following guidelines;
1) Know your objectives- ask yourself what you intend to achieve with your advertisement before launching out.
2) Remember advertising is salesmanship in print and the more you tell the more you sell.
3) Ensure your promotional efforts are measurable .
4) Remember specifics sell, for instance 29 is more believable than 30.
5) Use a headline that flags your reader down based on who they are or what their interests are
6) Identify with their problem or need, for example “being a caretaker is emotionally draining. It is almost a 24/7—”.
7) Hint at a solution, for example “now there is an easy way to—”.
8) Explain how you are going to solve their problem, for example, “at ABC we have —”.
9) Show them proof by giving specific results, when mentioning testimonials and mentioning a guarantee.
10) Articulate your point of difference or what sets you apart from your competitors. Shout it out from the rooftops, for example, “multicultural based—-” .
11) Offer free information like a catalogue. Describe the free information and why it is useful.
Read more: http://bizcovering.com/marketing-and-advertising/20-ways-to-successfully-advertise-your-products-or-services/#ixzz1QQ3jkDgo
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